On the edge of San Francisco’s Western World at Kelly’s Cove, Christian Routzen, 27, found the inspiration and characters to materialize his dream.

This evolving dream was to create a movie that not only shows the beauty in surfing but also gives the viewer a taste of what goes on behind the San Francisco surf scene. The party-throwing, male-and-female-entourage-following and creative debauchery that is their lifestyle is chaotically depicted in the movie “San Franpsycho.”

“San Fransycho stands for so much more than just surfing in San Francisco,” Routzen said. “It represents a lifestyle that we are living and doing every day. It represents San Francisco and all of its eccentricity along with the people who love it.”

Routzen said that he began creating the movie for a class project while he was still in film school at SF State in 2002.

He finished "San Franpsycho" at graduation time, and after showing the final product, the buzz about the movie began to spill out into the city. Routzen said he realized that one movie was simply not enough for the people of San Francisco. He produced a second, which was followed with creating parties that show the film, art, and photography side by side, to depict the surfer culture to San Francisco.

The movie is a combination of surfing Ocean Beach, girls, bloody fights, wheelies and burnouts and the San Francisco coroner. So in 2005, "San Franpsycho: Wet and Wreckless," debuted to the public, creating a buzz about what the lifestyle of San Francisco surfing is really all about.

“I wanted to start branding San Franpsycho like George Lucas branded Star Wars,“ Routzen said. “[Like Star Wars] enabled Lucas to pave the way for his next film in the series and this was my vision with Wet and Wreckless.”

Routzen said that the viewers had gotten to know the characters that gave shape to the flick, like Andy Olive, 27, a local surfer.

Olive, with a hodgepodge of red curly hair and a serious passion for an outstanding party, may have initially just been one of the colorful personalities and surfers of "San Franpsycho." But his dedication to this unrestrained, self-indulgent lifestyle that he leads has put him directly on the frontlines with Routzen to make "San Franpsycho" the ultimate business.

“We are going to start a revolution,” Olive said. “San Francisco is an event-driven city with so many beautiful, monumental elements that make it the best city in the world. Our aim is to capitalize on all the things that go on every day, from art, music and style to self-encompassing pageants of socialites that get everyone together to party.”

Olive and Routzen began using the "San Franpsycho" brand to throw parties where they showcase local artists, musicians and fashionistas.

The men said that they have a brand that makes people want to come out and socialize, so all they have to do is put the name on the event and the rest is history.

Olive and Routzen threw a party at the Ambassador Lounge on Geary and Leavenworth on Feb. 21, where they showcased a trailer on the "San Franpsycho lifestyle" and featured local artist Ian Ross, who does live paintings, and local photographer Adam Warmington.

Warmington, 29, said that it is great exposure for him to be able to use "San Franpsycho" to show his photos but that working with the boys has been a “rad” opportunity for him as well.

“I have been taking surf photos of the local guys and sending them out to the magazines for about two years now,” said Warmington. “It's nice to be able to give back to them and now let them use me for their exposure.”

Todd Palmerton, 29, who is one of the owners of the Ambassador Lounge, was once a young entrepreneur, said he had big dreams like Routzen and Olive at one time.

“These boys are definitely entrepreneurs in their own right,” said Palmerton. “They make things happen. The Ambassador holds a couple hundred people and the place was completely full the night of their party.”

Palmerton said that not only was the place full of surfers, but there was a whole alternative crew there as well. They have a huge, dynamic following, he added. Palmerton said that they will definitely keep working with Routzen and Olive and continue supporting them until they can develop "San Franpsycho" into what they want it to become.

“We are in a total revamping period,” Routzen said. “We are moving on to bigger and better things but the movie will evolve with us and business is based on trust and not selling out. We want to be the guys that say what we mean and mean what we say.”

Routzen and Olive say they will continue doing the things that they love the most: surfing and partying. In the meantime, they will continue throwing parties that will inevitably be talked about for months and they said that a "San Franpsycho" apparel line is in the making. You can pick up both of the "San Franpsycho" movies at any of the local surf shops, or you can check them out online along with an event schedule at www.myspace.com/sanfranpsychocrew.com.

“We are passionate surfers,” Olive said. “But we are so much more than that and that’s what makes San Francisco so eclectic.”

Warrington’s photographs can be found at www.adamwarmington.com, and Ian Ross’ art can be found at www.ianrossart.com.