From tee-shirts to totes, fashion has started its own movement to become eco-friendly with sustainable clothing.

Slogans such as “Green is serene” and “I love planet earth” are printed on various tees and sweatshirts. However, not all sustainable clothing blatantly shows off the fact that they’re made from organic fabrics.

“Going ‘green’ doesn't tell the whole story in the fashion business,” said Gail Baugh, a lecturer in the consumer and family studies. “We are a global industry with fiber, fabric and manufactured apparel coming from many different countries and regions.”

Baugh said that it’s not safe to assume that fashion companies will always have the raw materials they need to make clothes because of issues arising on the production side. Up to 95 percent of fibers created worldwide are polyester or cotton and although companies are good at making the materials, they use up other natural resources.

“Cotton is a high-maintenance fiber that requires too much water and has low per acre yield compared to other crops,” Baugh said. “Polyester requires petrochemicals for fiber production, and oil production is now expensive and less available.”

According to Baugh the “green” movement of the fashion industry aims to figure out ways to create the supplies they need in a sustainable way for increasing populations. The movement strives to do it in a way that keeps the environment clean and conserves resource. The industry’s objective is to find alternative fabrics and fibers to continue to make trendy clothing.

Designers such as Marc Jacobs and Chloe along with stores like Forever 21 and American Apparel have adopted this new trend. Even SF State’s bookstore has introduced sustainable fashion by selling merchandise such as graphic tee-shirts with words and phrases that read, "Love" and "Kiss me I'm organic" printed on them. Totes, lunch bags and wristbands are also available.

“I think it is really important to be a part of a generation that acts on saving the planet,” said sophomore Daniella Alvarez, 20. “Wearing sustainable fashion may seem like a small contribution to our planet but in reality we are helping to save resources.”

“It’s really cool that our school is selling sustainable clothing,” said junior Jeremy Estevan, 22. “I’ll definitely support our earth and wear fabulous clothing that promotes a good cause.”