Eschewing the exhausted dirty denim and deconstructed garb of fashion's recent years, Daniel and David Concepcion's somber palette of whites, grays and browns, are refreshing amongst a scene overflowing with faux pas and blunders.

Plunging necklines, savvy four-pocket button downs, ballooning hot pants, seductive hooded dresses and open-back silhouettes typify the fiery sartorial blaze from the 24-year-old fashionistos and recent SF State graduates.

“Being a designer is trying to find a balance between what you want to create, and what the consumer wants,” said Daniel Concepcion.

In a city that lacks the cachet of New York or Los Angeles - a city struggling to put itself on the national fashion map - the identical twin designers have created "Dcepcion," a brand that pulls inspiration from music, art, and observation to improve San Francisco's fledging fashion scene, while creating a minimalist exploration of classic appeal and subtle urban edge.

"Dcepcion," a combination of the their first and last names, debuted "Street Society," its first full collection of women and menswear, at the fourth annual SF Fashion Week (SFFW), a five day series of runway shows and how-to workshops held at the Galleria in the San Francisco Design Center last month, featuring clothing inspired by graphic elements and the muted hues of comic books from the early '90s.

“We wanted to design clothes that could be mixed and matched for any outfit, guy or girl, day or night,” said Daniel, who spent four months with his brother, designing and hand-sewing about 50 prototypes for the event.

Born in Vallejo, the twins showed interest in drawing, painting, and illustrating at an early age. But it wasn't until high school that the interest developed into something more.

“We were known around town as the 'artists,'” said Daniel. “We started a small business, painting murals and commissioned artwork for schools and individual clients.”

Although the two received notoriety for their aesthetic efforts within their community, their short-lived business ended when they began studying fine arts and graphic design at Diablo Valley College in 2002.

But their desire to collaborate professionally resurfaced upon their graduation from the community college.

“We wanted to go into something a little more business-oriented and upcoming designers are important because they will eventually dictate the future of fashion,” said Daniel, so the pair looked into SF State's apparel design and merchandising program and transferred in fall 2004.

“(Our fashion line) is basically everything we learned at SF State the two years we were there,” said Daniel.

Taking what they learned from the university and meshing it with an artistic background, the two won top awards for marketability and best overall at the SF State Runway in 2006 with their first line, “Vitamin D.”

Later that year, "Dcepcion" graced the third annual SFFW with a runway in the “Emerging Stars” show, giving the Bay Area a taste of their vision with three menswear looks.

Now, with another SFFW under their belt and a growing interest in their work, the Concepcions plan on focusing their efforts towards making their clothing accessible by 2008.

They say they're uncertain about the cost of certain items, but are currently in contact with art and fashion boutiques around the city including Mingle and Rag, where they plan to sell both womens and menswear, featuring everything from short dresses, jackets, and hoodies to pants and shorts.

“There’s something unique about the city,” said Daniel. “It gives us the freedom to design whatever we like because you’re encouraged to be unique, and individuality is something that is very important to the people who live here.”