Cell Phone's "Ring" in the Holiday Season
November 28, 2004 8:45 PM
As SF State students race to download the latest and coolest ring tone to their cell phones, music artists and producers hear the ka’-ching of the registers and rake it in.
According to Forbes Magazine, customized ring tones were a $2.5 billion industry worldwide in 2003. While downloaders in the U.S. accounted for $80 million in 2003, Forbes estimated that that figure would rise to $100 million by year’s end.
Customized ring tones are 30-second song clips that substitute for the standardized ring. These tones usually cost between $ .99 to $2.00.
Drew Young, speech communication senior, has 15 to 20 different song clips for ringers. “I love music,” he said. “It’s like a competition with your friends. When you got that one hit that no one has, you’re envied, and everyone wants to know where you got it.”
Ronen Sperto, senior in theater arts, demonstrated his customized ring tone to two friends who burst into laughter at what they heard.
“It’s a clip from an early-80’s workout tape,” explained Sperto, who downloaded the ring tone from Cingular’s website. “It’s Arnold Schwarzenegger counting down an aerobic workout to Journey’s ‘Don’t Stop Believing.’”
Although he was happy with his Cingular ring tone, he was shocked to find that the $1.99 price tag for the specialized tone ended up costing $5 after state and federal taxed were added to his cell phone bill.
“It’s about personality and personalizing your phone,” said Jamar Collins, industrial arts senior, who has a different ring tone for each of his friends and family members. “My phone has web access so I download the rings that are free. If there is one that I really, really want and I know my friends don’t have it, I’ll break down and pay for it. Otherwise, I’m happy with the ones that are free.”
Marie Adorable, an undeclared freshman, said that rather than downloading song clips she composes her own music to personalize her ring tone. While she acknowledged this may take more time than downloading clips of published songs, Adorable noted that students can compose rings while waiting in a long line or are bored.
“We have our phones with us all the time anyway,” said Adorable, who declared that the ability to compose her own original music for ring tones is an art form. “People can [compose ring clips] when they get bored or have some extra time on their hands. And it’s a great way for everyone to hear your music.”
“It’s entertainment, first and foremost,” said Sengupta. “People download songs to their iPods and movies to DVDs, so downloading song clips is characteristic of the trend in technology to make life more convenient.”
POST A COMMENT
|BACK TO TOP|| |
Copyright © 2008 [X]press | Journalism Department - San Francisco State University