Polk Street buzzed with the energy surrounding the Snuggie Pub Crawl on March 20th. Creative Snuggie costumes followed each other from bar to bar, relishing in the common interest of Snuggie appreciation.

"I am really excited about tonight," said Keith Charles, with a "300" themed warrior Snuggie and organizer of Snuggie Bar Crawl. "This all started with Yelp and all of the Yelpers are so excited to be here. It was definitely a Web 2.0 inspired meet-up."

The Snuggie Bar Crawl idea originated in Cincinnati, according to Charles, with ten guys who went out to a bar wearing their Snuggies. The first mass Snuggie pub crawl occurred in Chicago, but the date had to be continually pushed back to allow time to purchase Snuggies.

The Snuggie Pub Crawl started at 8 p.m. at Shanghai Kelly's, then went to Vertigo Bar and McTeague's Saloon before settling into the R Bar.

"One of my friends emailed me the idea saying it was the dumbest idea ever and my response was that it was actually the best idea ever and that we had to do it in San Francisco," said Charles.

In addition to showing up in a Snuggie, many attendees decided to create costumes out of Snuggies for entertainment and also to participate in a Snuggie costume contest. The four categories included best female, best male, best group and the sluttiest.

Charles and a few of his friends constructed the handmade awards from home. "They were made with love," he said.

The best female award went to an anonymous attendee dressed up as the pop singer, Lady GaGa. The best male went to Luke, who wore a gay pride themed snuggie. Best group went to the "bunny girls," and sluttiest went to Jenny in a Pocahontas Snuggie.
The Snuggie Bar Crawl started at 8 p.m. at Shanghai Kelly's, then went to Vertigo Bar, McTeague's Saloon and R Bar.

"I bought my Snuggie this morning when I heard about the party," said Matt, dressed up as a king with a Snuggie robe, "it was a very good excuse for all of us to have a fun time."

According to Charles, over 300 people confirmed their attendance for the San Francisco Snuggie Bar Crawl on Yelp and Facebook.

Ryan and Brenda came as a couple, creating a costume that fused two Snuggies together with a large zipper. "Snuggies are all about snuggling, right?," said Brenda. "So we figured we would do Siamese. It's sort of like "Amazing Race," you either work together or you don't."

They were among many creative costumes that adorned Polk Street, causing crowd reactions and reporters from local news organizations and blogs to come out and cover the first time event in San Francisco.

"I would say this is a perfect example of a viral type of thing," said Matt. "I've seen the Snuggie commercials before, I thought they were the most ridiculous things, but now I see the genius. I have to give props to whoever makes Snuggies."

The event took about a month to plan and organize, according to Charles. "I am ecstatic with the turnout this evening, people are behaving themselves and just having a good time."