Love was in the air -- or rather, iPods were.

Over 40 pairs of couples flocked to Malcom X Plaza after the homecoming rally for the "Kiss An iPod" contest. Couples had to stand at least three feet away from each other while pressing an iPod between each other's lips. The last three pairs whose iPod stay put the longest took home a variation of iPod products.

Marketing Director of the SF State Bookstore and planner of the iKiss event Husam Erciyes said that it has become a competition with the rest of the CSU campuses. Cal State Fullerton, where the iKiss idea came from, and Chico State University are two of the competing schools. Fresno State University holds the current record for the longest "iKiss" with six hours. SF State's record last year was six minutes and 49 seconds.

"This is the third time we've done this event and in the past, we'd have people come in our office to ask us when the next iKiss will be," Erciyes said. "The past events have been a good success, when we had over 20 couples who participated."

Led by Erciyes, the clock started at approximately 1:20 p.m. After two minutes had passed, a couple dropped the first iPod. At the nine minute mark, 20 couples were already out of the game.

After 15 minutes of leg shaking, saliva drooling, and face scrunching, Erciyes announced a change of rules. While still standing in front of each other, each person had to place their hands behind their backs.

The final rule applied eliminated a majority of the couples: each person had to lift his or her right leg. Collective moans and groans erupted from both the crowd and the participants as numerous couples collapsed and caught the iPods before they fell to the ground.

The third to last pair to fall through was friends Alisa Peña and Taylor Sutherland.

"My girlfriends bailed on me last minute, but my homie Taylor was available," Peña said. "We were really determined to win this, especially since my iPod broke."

The pair received two iPod Classics.

Ariel Fournier and BoWaverly Cross were in second place. They took home two iPod Nanos.

"We jokingly practiced with his phone last night," Fournier said. "But it was different [at the actual event] because we didn't know about the rules."

They experimented on methods that could possibly work for them, like using lip balm in order for the iPod to stick to their lips longer.

"We didn't really pucker our lips and we just kept them relaxed," Cross said. "We made eye contact and a lot of focusing."

The couple whose iPod stayed put between their lips the longest, for 25 minutes and 29 seconds, a new record for the iKiss event, was Laura Mendes and Abraldo Perez.

"[The competition] was down to two couples and the other couple standing was right next to us," Perez said. "I kept thinking: I can see them; I can see what I can do; I can do this!"

The couple each won an iPod Touch.

"We had a pretty good crowd and good participation," Erciyes said. "I had fun and everybody had fun. We always had positive feedback on iKiss."