Written by Haley Brucato
Bags of fresh fruits and vegetables line the steel counter tops in a cramped college apartment. The vibrant colors provide a stark contrast to the habitual empty Seniore’s pizza boxes and abandoned Quickly’s cups usually lining the corner of the kitchen. The group of students work together in a line, and pass down dozens of tomatoes, apples, oranges, carrots and heads of broccoli methodically. One pony-tailed girl rinses at the sink, while a small, muscular male brushes the hair from his eyes and begins slicing quickly, halving a pear, chopping zucchinis and stacking up eggplants, forming a teetering tower of produce.
A motor suddenly hums to life in the background, whirring in rotation, ready to swallow anything that gets thrown in its mouth. A young student begins shoving things in the opening, and expertly pushes everything in reach through the top. Juice slowly drips out of the spout. First red, then orange and green -The food creates a liquid rainbow. This frothy concoction will be dinner. Grumbling stomachs eagerly await the tomato shot for dessert – though their taste buds beg to differ. These five SF State students will repeat this process more than three times a day for about ten days.
Juice cleanses are all the craze right now, evident from the well publicized celebrity detoxes, and the recent growing popularity and inspiration stemming from Joe Cross’ documentary film, “Fat, Sick and Nearly Dead,” in which Cross takes on a 60-day cleanse to transform his health and successfully rid himself of an impairing skin disease. With independent juice bars beginning to pop up all across the country, this fad is quickly becoming mainstream. Angela Trinh, owner of PowerSource Cafe and juice bar, has seen a recent spike in popularity of her fresh squeezed juices.
For the cleanse, fruits and vegetables will be freshly juiced multiple times a day, and replace solid food for three, five or even ten-days. And the biggest catch – no alcohol, no caffeine, no nicotine. Not exactly an easy feat for a group of college students whose bodies are accustomed to ingesting those three detriments on a regular basis.